The Power of Niching: Specialising in Resume Writing Services
Dear Resume Writers,
In the world of resume writing, where the competition is fierce and clients come from diverse backgrounds, you might wonder whether niching down is a wise strategy. After all, there's an innate desire to serve everybody and anybody who seeks your expertise. However, today we want to shed light on the tremendous benefits of being a specialist within a particular niche or industry to support job seekers better.
Niching: It's Something Powerful
Before we delve into the advantages, let's address the concept of niching itself.
Niching is powerful.
It's about focusing your expertise on a specific segment of the job market. Some might argue that there's no reason why you couldn't serve everyone – fundamentally, the process can more-or-less be the same. However, the reality is that niching can take your resume writing services to the next level, by understanding the tiny touches that can lift a different type of resume - and we're about to explore why.
The Benefits
1. In-Depth Industry Understanding:
By choosing a niche, you gain an in-depth understanding of that industry or sector. This specialised knowledge makes it significantly easier to interpret information provided by your clients, allowing you to communicate or articulate their career information and achievements in a way that resonates with potential employers. It allows you to position yourself as the go-to for a particular type of application or industry.
Let’s look at it this way – if you have a Toyota 4WD and you want to have a new suspension system installed, would you choose:
- The general mechanic – they CAN do it, but it’s not their core business? OR
- The Toyota 4WD specialist who instals suspension – just like the one you want – every day of the week?
I know where I’m going!
2. Asking the Right Questions:
When you specialise, you become well-versed in the specific challenges and requirements of your chosen niche. This expertise enables you to ask the right questions about your clients' career history, ensuring that you extract the most relevant information to create powerful resumes.
3. Identifying Hidden Gems:
Specialisation empowers you to identify valuable accomplishments and skills that your clients may not necessarily recognise as standout qualities. This ability to see hidden gems in their professional history can greatly enhance the effectiveness of their resumes.
4. Becoming an Expert:
Niching allows you to become an expert in a certain industry, job type, or service. This expertise not only boosts your credibility but also makes clients more likely to seek out your services because they trust your deep knowledge in their specific field.
If someone is seeking comment from a professional in a publication or similar, they are going to seek out the specialist in the field.
Examples of Niches
Now, let's explore some potential niches you can consider within the realm of resume writing services:
Industry Focus:
- Mums Returning to Work
- Administration
- Mining
- Rural and Farming
- Nursing
- Pathology
- Teaching and Education
- Child Care
Service Specialisation:
- Government Jobs
- Resume Makeover Packages
- Resume and Cover Letter Writing
- Key Selection Criteria (KSC) Expertise
- Career Consulting or Coaching
- Interview Coaching
Job Type Emphasis:
- FIFO (Fly-In-Fly-Out) Workers
- Defence Jobs
- Flexible Working Arrangements
Each of these niches offers unique opportunities for you to tailor your services to a specific audience. Whether it's understanding the jargon of a particular industry or addressing the specific needs of a job type, niching allows you to fine-tune your skills and offerings.
By specialising in a niche, you're not only providing a more personalized and effective service to your clients, but you're also positioning yourself as an expert in your chosen field. This expertise can lead to increased demand for your services, higher client satisfaction, and ultimately, greater success in the competitive world of resume writing.
So, dear resume writers, while it may be tempting to serve everyone, consider the immense benefits of niching. It's a strategy that can set you apart, empower you to provide superior service, and ultimately, make your career in resume writing more fulfilling and prosperous.
Embrace the power of niching and watch your resume writing services flourish.
Best Regards,
Vicki